Sandton’s interior decorating icon to open shop in Nicolway Bryanston

Nicolway Bryanston new shopping centre set to open on 26 April 2012

One of SA’s doyens of interior decorating, Phil O’Mahony will open Phil O’Mahony Interiors at Nicolway Bryanston when this chic new shopping centre launches on 26 April 2012.

He will head an impressive line-up of furniture, decor and interior retailers to create one of the most stylish home-decor attractions in the region.

The R500-million Nicolway Bryanston is being developed by The Rodrigues Group together with development managers Flanagan & Gerard Property Development and Investment who are also responsible for the leasing of Nicolway Bryanston. 

The 23,000sqm Nicolway Bryanston, with excellent direct access and visibility from William Nicol Drive, is designed to maximise its superb situation. It will create an upmarket, essential shopping experience for the affluent consumers in the area.

O’Mahony believes the exceptional furniture and decor offering at Nicolway Bryanston, complemented by the prevalence of home and interior retail in the area, makes it the home-decor shopping hot spot for Joburg’s most stylish residents.

“Customers want to browse and compare when it comes to decor and furniture, whether they are professional designers or looking for a special piece to add distinctive style to a room,” says O’Mahony.

With over 10 fabulous home-decor and gift stores at Nicolway Bryanston, shoppers will be delighted with variety and choice. Retailers will include Simply French, Le Creuset, Willowbrook Cotton Company, @Home, Liv’in, Rugs Original, MBW Art, Country Living, Loads of Living, Oil and Vinegar, and Teal.

“It’s all about good living,” says Nicolway Bryanston owner Martin Rodrigues of The Rodrigues Group. “From the specialist home-decor zone to our powerful mix of anchor tenants and our unique retailers, Nicolway Bryanston is designed to be the centre of conveniently stylish shopping.”

Working with top London decorators while earning his qualification, O’Mahony gained experience on projects ranging from the ultra conservative to the startlingly modern. His own signature style settled on classic English furnishings with stand-out quality.

While classic, O’Mahony’s range rejects all that is bland and generic. Adventurous patterns and a delight of colours create a fresh-take on fine furnishing that works to equal effect in an ultra-modern urban penthouse apartment, a cosy country setting and a favourite SA suburban family lounge.

O’Mahony is among the few SA decorators who choose to work from a shop. He sees his retail address as essential to provide customers with complete sensory experience.

“Often clients only gain a cursory notion of what to expect when working with decorators,” says O’Mahony. “The shop is an ideal way to show off our unique range of furniture. It’s more a home than a showroom. This means our customers can fully experience fabrics, textures, colours and the total effect in a room setting.”

O’Mahony has ensured that his new showcase at Nicolway Bryanston exudes an authentic comfortable home environment. “The trend in retail is for soaring high ceilings, contrary to ceiling heights in most houses. Our showroom creates an intimate setting, with ceilings at a level found in most homes. This makes it easier to understand the effect of decor in a home setting,” says O’Mahony.

Like O’Mahony’s fine English furniture, his new store works perfectly in a stylish fresh setting. The focal point of Nicolway Bryanston’s interior is the stand-out home-decor zone in the heart of the lower-level - a unique, stylish shopping node within Nicolway Bryanston, creating a spectacular showcase.

Phil O’Mahony Interiors features O’Mahony’s signature ranges, giving a glimpse into the diversity of his complete decorating service, from furniture and art to curtains and decorative pieces. He creates style for every room in the home, including the nursery and even those dreaded teen-caves.

“I’m fortunate to be decorating rooms for the third generation of some SA families,” says O’Mahony. “It gives me great joy to see young couples pick out their first piece, and grow their collection as their home and family grow.

“Also, classic style never goes out of fashion. It can be reinvented with flair, in fresh settings and new ways. That is why quality is essential,” says O’Mahony. “A piece of furniture which is eternally stylish should be crafted to last a lifetime,” says O’Mahony.

Nicolway Bryanston will feature some 90 shops with a unique tenant mix. Its exceptional leading national food retailers include a 3,200sqm new Woolworths Supermarket concept store, a 3,400sqm Checkers and a 2,500sqm Food Lovers Market.

“Nicolway Bryanston is set out to create an exceptional shopping experience. It has attracted an unparalleled tenant mix because of its unique concept, easy access, superb visibility and the stylish, well-off market it will serve,” says Patrick Flanagan of Flanagan & Gerard. “The home-decor zone in particular is expected to be a powerful drawcard and shopper favourite at Nicolway Bryanston”.